Daniel Ellrich | Creative Director

I'm Daniel Ellrich

Creative Director
Brand Builder
Design Realist

I’ve spent over 20 years designing for real people, real products, and real companies. I’ve helped turn products into brands and shaped how they show up in the world whether on shelves, in stores, or online.

DESIGN THAT HAS TO WORK IN THE REAL WORLD

I help businesses improve how they present themselves.

I work across branding, ecommerce, packaging, marketing, and creative systems with a focus on helping businesses communicate more clearly and present themselves at a higher level.

Websites, packaging, marketing, photography, and creative systems all shape how people perceive a company. I focus on making those pieces work together.

AQUA LILY PAD
MARKETING AND CREATIVE DIRECTOR

As Director of Marketing and Creative at Worldwide Foam, I led branding and creative initiatives that helped evolve Aqua Lily Pad into a more unified lifestyle brand across ecommerce, retail, packaging, and experiential marketing.

The work extended beyond campaigns into photography direction, retail presentation standards, ecommerce systems, vendor coordination, trade shows, and scalable creative infrastructure across platforms like Amazon, Sam’s Club, and Costco.

SEE THE WORK

PROWESS CONSULTING
SENIOR DESIGNER | CREATIVE LEAD

At Prowess Consulting, I worked as a Senior Designer and Creative Lead supporting brands including Microsoft, Dell, Intel, and Pure Storage across technical marketing, product launches, visual storytelling, and enterprise communication.

I helped develop more scalable and consistent creative systems for client facing marketing materials while collaborating directly with internal teams and global technology brands to translate complex technical concepts into clear, visually engaging experiences.

SEE THE WORK

NEWELL BRANDS
GRAPHIC DESIGNER | CREATIVE LEAD

At Newell Brands, I joined the Design Center supporting globally recognized brands including Sharpie, Graco, Rubbermaid, Ball, Coleman and more across packaging, product graphics, visual concepts, and brand systems.

Working alongside industrial designers, engineers, and marketing teams, I gained early experience in how large scale consumer brands move from concept to shelf while developing a deeper understanding of strategy driven design, cross functional collaboration, and real world product execution.

SEE THE WORK

MY BELIEFS AS A LEADER

Firm believer in the golden rule here
Be the teammate you would want to have on your team. Inspire others by setting the tone.
We have mutual goals and a shared finish line. Let's get to that line together in a respectful manner.
Do the right thing because it's the right thing to do. If the work is done right, the credit will follow.
We all need each other every now and then. Some of my favorite people are those I met through my career path.