The Graco Usability team conducted a comprehensive study of car seat labels across the industry and found that only 1 in 20 participants could successfully install a seat using labels on the shell alone.

Conducted a thorough analysis of user challenges and developed a comprehensive style guide to unify design standards across all Graco car seats moving forward

This project spanned a little over a year due to its complexity and the need for collaboration across global teams. I partnered closely with Industrial Design, Engineering, Brand, Legal, and Marketing to execute the full redesign. Throughout the process, we ensured compliance with all NHTSA safety regulations while also meeting Graco’s rigorous internal standards.

Delivered refined illustrations and strategic label placement solutions that reinforced Graco’s leadership position in the baby category.