To bring Ground Pros Inc. into this era. The old mark was nostalgic and worked for a long time but a modern twist was in need. Without changing who they are I was able to update the mark and bring a fresh new vibe to this incredible family owned business in Chicago Illinois. https://www.linkedin.com/company/ground-pros-inc/

The subtle differences in between the original logo and the refresh are such that the company can easily integrate it into their everyday use at their own pace without causing customer confusion.

I Wanted to retain the Chicago oak tree that was used for over two decades. It needed to be a little more balanced and bold. I used a round ground approach and kept the two color scheme alive. The new mark is strong, and provides plenty of contrast.

The team at Ground Pros Inc were very happy with their new modern look and feel. The company started utilizing the new mark right away and is still used to this day.