To create a campaign urging customers to upgrade to NVMe RAID on Dell PowerEdge R750 Servers. Target Audience: C-Suite members and IT Decision Makers

The idea of stepping into the future was a concept I developed because in reality, the customers systems are doing just fine and would continue to do so, however they could be getting much better results with an upgrade.

Our team of engineers at Prowess ran the tests and we published the results. The campaign was used to simplify our findings to make the data easily digestible. Our team of writers went to work with a solution brief that we brought to life by way of a video and an infographic.

We created a beautiful array of assets that Dell used on their Website, Social Media, and Youtube channel.