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intel & Lenovo

Better together campaign

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The Problem

The ask was to convey the benefits of Intel’s Select Solutions. A Lenovo rack with an Intel server is a great combination. Both are good individually but they are certainly better together.

The solution

This was a unique project as I was juggling two very strong brands and unifying them in such a way that both our intel and Lenovo clients were satisfied. I was able to present the concepts to both parties while acting as the mediator between the two clients. I design within the parameters set by their brand teams and was able to create a solution that wow'd both parties.

The work

Created a system of graphics that worked across hundreds of different skus

The results

The entire project was well received by both intel and Lenovo.

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